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	<title>Rich Futures &#187; Push behaviour</title>
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	<link>http://www.richfutures.co.uk</link>
	<description>Deal-making and negotiation blog</description>
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		<title>Can BSkyB resist Rupert&#8217;s Bear-hug?</title>
		<link>http://www.richfutures.co.uk/blog/2010/06/can-bskyb-resist-ruperts-bear-hug/</link>
		<comments>http://www.richfutures.co.uk/blog/2010/06/can-bskyb-resist-ruperts-bear-hug/#comments</comments>
		<pubDate>Mon, 21 Jun 2010 17:32:00 +0000</pubDate>
		<dc:creator>Clive Rich</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Digital Entertainment]]></category>
		<category><![CDATA[Negotiation]]></category>
		<category><![CDATA[Achievement needs]]></category>
		<category><![CDATA[Bargaining power]]></category>
		<category><![CDATA[BSkyB]]></category>
		<category><![CDATA[Murdoch]]></category>
		<category><![CDATA[Push behaviour]]></category>
		<category><![CDATA[Reassurance needs]]></category>

		<guid isPermaLink="false">http://www.richfutures.co.uk/?p=409</guid>
		<description><![CDATA[The proposed deal for News Corp to buy out the other existing shareholders at BSkyB throws up some interesting scenarios in relation to the participants’ needs and how they can best be met. A quick look at the needs, bargaining power and behaviour patterns on all sides suggests that a deal will be forthcoming. But [...]]]></description>
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